Melanie is 23 years old. She's a millenial and a digital native, having grown up using computers, the internet and mobile phones from a young age.
Melanie's single and lives near Birmingham. She likes to spend her money on fashion, beauty, her social life and travelling abroad.
07.00 Melanie wakes up, has a shower using her toiletries from Boots (10% discount) and puts her make-up on, which she bought online from Look Fantastic - earning 7% Cashback at the same time.
08.00 She gets the bus to work, and on the way goes on to the SmartSpending™ app from her brand new smartphone, purchased through Carphone Warehouse where she earned £40 Cashback, and works out her weekend plans. Melanie books tickets for a gig for her and her friend and gets 1.5% Cashback through Ticketmaster.
Feeling like she needs a haircut ready for the weekend, Melanie books a cut and blow dry with a local salon through Groupon, earning herself 15% Cashback.
13.00 During her lunch break, Melanie goes on to her SmartSpending™ platform to find an outfit for the weekend. She picks out a new dress from ASOS.com and orders it with 10% Cashback, before heading to Topshop.com and purchasing a new bag to go with it, which she buys at a 10% discount thanks to her Topshop Reloadable Card.
15.30 Melanie goes for coffee with her colleague at their nearby Costa, and gets 10% off with her Reloadable Card.
18.00 After work, Melanie heads out to the local Vue cinema with a friend and uses her SmartSpending™ app to buy discounted Instant Vouchers which they simply show at the box office desk when they arrive.
20.30 After the film, Melanie and her friend go for dinner at Cafe Rouge. Melanie pays for the dinner with an Instant Voucher giving her 12% off the bill, which she downloads on her smartphone through the SmartSpending™ app while she's in the restaurant and shows it to the waiter when it comes to paying.
22.00 During dinner, Melanie and her friend talk about going away on holiday. So when she gets home, she goes on her laptop - purchased from Argos with 7.5% discount - and books an adventure holiday to South Africa through Explore, receiving 7% Cashback (usually 4%, but there's a special offer on her SmartSpending™ platform for this week!).